Introduction
In these difficult economic times, it really helps to know how to save big when shopping online. I’m going to explain my technique, including links to sites that will give you a big boost in the savings-savvy world. Let’s look at how to save when shopping online.

Save More
The overall technique is called stacking. Back in the mid 2000′s, it meant using multiple coupons at the checkout. There might be a store discount coupon code plus a manufacturer coupon code that would on the same purchase. This does save you money, but my version starts before you even go to the store and continues after you’ve checked out the online shopping cart. What you’re going to do is leverage savings from affiliate sites, manufacturers, vendor’s, and even credit card companies to get the most bang for your buck.
Terms:
Comparison Site – Search engine that helps finds and compare online store prices for a particular item. Advanced features let you compare prices before and after shipping to warn you if a site with a low price will overcharge you for shipping. Bizrate and Nextag are well-known examples of this kind of site.
Deal Site – A site that is devoted to listing online/offline store deals. These differ from rebate sites as do not get commissions. They depend on advertising revenue generated from site visitors.
Rebate Site - Online site that receives a commission on referrals, and shares that commission with site members. Some of the most well-known sites are Ebates and Fatwallet. They often lists deals as well.
Let’s start saving!!!
Overview
- Find the Best Deals
- Select Affiliated Rebate Site
- Find Manufacturer or Store Coupon Codes
- Navigate to store from rebate site
- Shop
- Enter code(s)
- Pay with rewards card
- Redeem offline coupons
Find the Best Deals

Find good deals
Finding the lowest prices on items gives you a good starting point with the caveat that you want to keep in mind which ones are affiliated with rebates sites. Always consider the shipping costs when determining who is giving the better deal. A store that cost $8 less but charges $16 shipping will lose to the store that costs $8 more but has free shipping. Try to find at least 3 stores with competitive prices. We’ll narrow the choices down in the following steps.
Another way to find deals is to use “hot deal sites”. Both Slickdeals and Fatwallet’s “hot deals” forum are good sources for an almost ticket-tape like stream of discounted items. Other online resources such as Midnight Box or even Amazon.com’s “Deal of the Day” can help you find discounted items.
Select Affiliated Rebate Site

Rebates save you money
Jump onto your favorite affiliated site(s) and see which stores will get you rebates, if any. Next pick the ones with the highest rebate. If there still is more than one contender, just pick whichever one you feel more comfortable with.
*Note!! Always research a rebate site before signing up. There is a lot of fraud on the Internet, so don’t take what they say at face value. The ones I gave have proven themselves, but there have been failed startups and plain old crooks in this sector past.
Find Manufacturer or Store Coupon Codes
Often the rebate codes you need are right on the rebate site’s “jump page” . Ideally, the referral code and rebate code will be embedded in the URL It might be something like “$5 off orders $50 or more, $10 off orders $150 or more” along with a code. If that isn’t the case, you’ll need to go code hunting. This search is often fruitless for store codes as stores tend to want to control distribution of their own rebate codes. Sometimes codes are targeted to certain groups of shoppers which is another reason they want to control them.

Coupon codes are often kept secret
Manufacturer rebates, are generally a lot easier to find. These will be instant( applied automatically at check out), typed in ( the manufacturer, store, and coupon site will provide it ), or print & mail (slow but they usually work ).
Sometime these codes just don’t exist, or they expect you to spend a ludicrous amount of money to take advantage of them. While this is depressing we are talking about free money at the discretion of the store/manufacturer, it’s not an entitlement.
Navigate, Shop, and Enter codes
This part is pretty self explanatory, but I’ll go over it to cover some potential gotchas.

Checkout
Before you navigate to the rebate affiliate site, make sure that online store doesn’t already have a shopping “session” open for you. The easiest way is to make sure you are logged out, the site pages are closed, and any store cookies are cleared. This makes sure the your shopping doesn’t pick up where it left off last time, which was a shopping session without embedded affiliate code or rebate code. Not doing this can make getting your “cash back” benefit very difficult, as you’ll have to prove you did the shopping and made the purchase using the affiliate link. At the end of the day, if the rebate affiliate site doesn’t get paid by the store, neither will you.
Navigate to the affiliate rebate site, log in, look up the affiliate link(usually a store search) on the affiliate’s site, and then click on the appropriate jump link.
Shop at the store. If you have an account there, its good to log in first and then add the item(s) you want to the online shopping cart. Once you are done adding items, click on “checkout” .
On the checkout page, you will select the shipping address, payment type, and billing address. Make sure you enter you coupon code(s) here. The layout/language of checkout pages varies too much to cover it here, but generally look for the word “code”somewhere on the page. There should be an “add code” button or something of that nature to let you enter and validate the code. Note that you might get a bum code that is expired or doesn’t apply to what you are buying. This is one of the perils of using codes. You have to have tough skin and not give up after the first failure. Go back to the coupon sites or search engine and try to find some more codes. How long you spend on this step depends on what the potential savings is worth to you. If the purchase price is substantial, the it’s worth some code-searching effort. Otherwise, cut your losses, realizing that spending hours saving a dollar probably isn’t worth your time.
Pay with rewards card
So you are still on the checkout page and its time to select the payment method. You want to pay with a method that gives you some kind of benefit or kick-back for using their payment service. There are a plethora of credit cards that have cash back, airline miles, redeemable points, and similar benefits on the market today.

Use reward cards
Debit cards have some rewards offerings as well. PerkStreet has a 1%/2%/5% rewards debit card that gives you a percentage of your purchase back and redeemable dollars. You can get gift cards or Visa Gift cards in exchange for these dollars. Paypal has a 1% MasterCard that can be tied to your checking account, and gives 1% cash back that is deposited into our Paypal account. However, this card isn’t widely accepted , so your mileage may vary.
I won’t go into store cards, but the BillMeLater service does have some traction with online stores. I can’t recommend it personally, but it is a credit account (they pull your credit) that can give you discounts. As always, research online services before signing up for them, and do it manner that minimizes damages . One way is linking a checking account with a limited balance so they can’t access much of your money.
Enter your payment information, review your order to make sure you are happy with it, and submit your order. This step is an important one to grasp when you are learning how to save when shopping online. Make sure you due as it’s generally the largest saving area after the coupon codes.
Redeem Offline Manufacturer Rebates
This final step is uncommon as vendors move to “instant” manufacturer rebates that the online store handles for you. On the off-chance that you encounter one, I’ll cover it in brief.
The key to the offline rebate is the proof of purchase label along with the rebate form. The form is usually a PDF file that you print out and complete. The UPC label is then attached to the form and mailed to the rebate address given on the form.
Summary
There are several ways that you can save money on online purchases. By breaking the shopping experience into discrete steps and looking for ways to save at each one, you can maximize your savings.
I’ve used these techniques for years but only shared them in financial-savvy circles. Given the economic downturn that is hurting all of us, I felt it was time to share these techniques with you. Now that you know how to save when shopping online…
Save more, spend less, and stay out of debt!